Seeking to address the gap in Kenya’s lingerie market, France’s most iconic lingerie brand, Etam, opened its first Kenya store at Nairobi’s Village Market in December 2022. Etam offers the market's most premium lingerie, nightwear, swimwear, and accessories.

​

Founded in 1916, Etam now operates in over 45 countries throughout the world. This is the brand's first East Africa location, and we plan to expand further over the coming years as we seek to meet the increasing demand for high-quality and affordable lingerie.

​

Known worldwide for its sexiness, comfort, and sustainability, Etam ensures women can find the ‘perfect fit’ by offering free measurements. Despite its high fashion appeal as the only the only lingerie brand to be featured on the runway during Paris Fashion Week, Etam is also known for its affordability.