Runway was launched in March 2023 at Nairobi’s Village Market to meet the Kenyan middle-class
demand for international fashion at affordable prices. Starting exclusively with H&M, but

with medium-term plans to become a multi-brand outlet, Runway is set to become the go-to
destination for discounted fast-fashion in Kenya. Runway sells everything from jeans, t-shirts,
tops, dresses, sweaters, shoes, accessories, and more. Sourcing from a third-party reseller,
landed costs remain low and retail prices stay affordable, with the mass-market in mind.